Our Process for Elevar Server-Side Tracking

Audit & Define Objectives

We start by auditing your existing tracking setup to identify where data loss occurs. Then we define clear goals for what should flow through your server container to improve accuracy and attribution.

Configure & Test

We set up your Elevar server-side container and link it with Google Tag Manager. Events are mapped, endpoints configured, and all tags tested to ensure data flows correctly and without duplication.

Deploy and Monitor

After testing, we deploy your setup live and monitor data in real time through Elevar’s dashboard. We check for missing events, latency, or any performance issues that could impact accuracy.

Analyse and Optimise

We review the incoming data and compare it with platform metrics to validate results. From there, we refine event mapping and improve reliability for ongoing, high-fidelity tracking.

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If you’d like to hear more about how Hello Yellow can help you implement Google Tag Manager's Consent Mode V2 then submit your details for a free quote.

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