Beauty is one of the most competitive D2C sectors, saturated with budget, established brands and ever-rising acquisition costs. Klira's challenge was compounded by product complexity: a science-led skincare proposition with multiple on-site education steps required before a user had enough confidence to convert.
Personalised skincare, scaled with Klira
About Klira
Klira is a personalised skincare brand led by renowned dermatologist Dr Emma Craythorne. The brand's mission is to offer tailored skincare solutions through science-backed products and content. Klira wanted to grow its digital presence, improve e-commerce performance, and provide a seamless user experience.
Challenge
Our Solution
1
LTV Modelling
Tenure and lifetime value forecasting by product, surfacing where annual subscriptions outperform expectation by 246%.
2
Creative Overhaul
Dr Emma-fronted, social-first creative built for paid acquisition and shoppable formats.
3
Site Optimisation
Product pages, skin-test entry points and the subscription flow rebuilt to shorten the path from education to purchase.
Results
A three-pillar programme, with predictive data, creative reinvention and on-site conversion each feeding the next. Click-through rate rose 91% year on year and customer acquisition cost fell 49%, driving a 129% increase in contribution after marketing.
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+129%
Increase in contribution after marketing
