In a competitive home interiors category, WVH needed to ensure sustainable, profitable growth while building brand presence online. With increasing CPCs and customer expectations, maintaining a strong return on ad spend demanded operational excellence.
Growth and expansion with WVH
About Wood Veneer Hub
The Wood Veneer Hub (WVH) is a leading retailer of premium wood wall panels. Originally focused solely on the UK, WVH built a category-leading brand and digital performance model that delivered consistent results and created the springboard for international expansion.
Challenge
Our Solution
1
Google-First Product Strategy
Restructured the Google Ads account around product profitability and seasonality, prioritising the lines with the strongest unit economics.
2
Fully Optimised Consumer Journey
Tightened the path from ad to purchase — landing pages, on-site search, and post-click experience — to compound conversion gains across every campaign.
3
LTV Based Bidding
Deep analysis of WVH data showed only 60% of customer value was realised in the first 60 days. We fed long-tail LTV signals into Smart Bidding to bid up the cohorts that paid back over months, not days.
Results
WVH UK's revenue more than doubled in the first full year. We maintained a healthy 7x ROAS on Google Ads throughout — and the structure and learnings transferred directly into new markets, delivering a healthy ROAS from month one of international expansion.
+
+101%
Year 1 revenue increase
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